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Current transparent jcpenney logo.
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Johnson rebranded the company to simply jcp in 2012 and changed the logo to a clean square cut shape as part of a attempt to redesign the store as hip chic and modern.
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Customers didn t buy it and the company s logo awareness decreased by nearly 28 percent from 2010 to 2012 according to business insider.
In addition to selling conventional merchandise jcpenney offers large fine jewelry departments the salon by instyle and sephora inside jcpenney.
Jcpenney is a chain of american mid range department stores started in 1902.
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A cleaner font made the design.
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The red square hearkens back to a very old corporate motto fair and square.
The current jcpenney logo originally used from 1971 to 2011 and revived in 2013.
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This rebrand was led by heinz waibl of unimark.
A square was added to the logo in 2000.
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In 1969 penneys was rebranded as jcpenney.
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Doing business as jcpenney and abbreviated jcp is an american department store chain with 840 locations in 49 u s.
Now the emblem featured the name penneys in an original black font with a blue highlight on the capital letter.
The jcp logo was used from 2012 to 2014.
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